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Senada Philsophy - We believe that fashion is a lifestyle expression. Not just about trends or a cartain “look”, fashion involves a whole range of attitude, mood, and personality. Honoring the individual spirit, our collections offer innovative options that complement one’s own distinctive style. Never dictating a singular trend, we create fashion that embraces each woman’s unique character. Our designs aim not only to sell, but to inspire women on the art of dressing. Don’t be afraid to experiment and have fun, because “to be beautiful is to be yourself”
Senada Design Inspiration - A fusion of vintage romance, ethic charm, and savvy street style, our designs are both feminine and cutting-edge. Drawing from everyday life we transform ordinary elements into something totally new. An old ceramics’ design becomes exquisite embroidery, grandma’s tablecloth inspires a kitschy dress pattern, and old textiles reconstruct into hip streetwear. Common objects gain a fresh new life through the Senada vision. In homage to tradition, we incorporate a range of ethic influences in our designs. Indian embroidery, Chinese silks, and Thai patterns transform into contemporary urban looks. We celebrate fashion history by retaining a vintage sensibility. With the right imagination, we can update a vintage look into something hip and new.